Data protection and data security are considered to be extremely important by redkey GmbH (“Seven Music”; “we”). We process your personal data in a responsible manner, in accordance with all applicable statutory provisions and this data protection statement.

Contents of this data protection statement

This data protection statement provides information on how we gather and process your personal data when you visit our website at https://sevenmusic.ch/ (“website”) or social media channels, when you contact us or when you use our services.

Responsibility for processing data

Seven Music is responsible for processing data as described in this data protection statement.

Should you have any question or wish to exercise your rights under data protection laws, please contact us via contact@redkey.ch or write to us at redkey GmbH, Sempacherstrasse 1, 6003 Lucerne.

Personal data processed while communicating and providing services

We collect the information you send to us when you contact us.

This includes general personal data, e.g. name and contact details, as well as any details about your position or role in the organization on whose behalf you are contacting us. 

We also process personal data that we receive from third parties. This regularly includes personal data that we receive when corresponding with or talking to clients or business partners, e.g. your name and details on your activities as an employee at the client or business partner.

Provision and use of our website

Use for information purposes

You can use our website to find information about Seven Music and the services we offer without informing us who you are. As is the case when accessing any web server, the server on which we host the website automatically logs and saves certain technical data and stores it for a short period of time. This includes the IP address and operating system of your device, the date and time of use as well as the type of browser used to access the website.

Web analysis

We use website analysis services (currently Google Analytics) to evaluate the use of our website and receive information to optimize it. The web analysis services gather and save user data by using cookies. Before being sent to a server outside of Switzerland / the EU / EEA, the IP addresses are abbreviated. We therefore do not send any personal data to providers of web analysis services abroad.

Marketing technologies

On our website, we use marketing technology provided by Google Ads/Doubleclick. This allows us to advertise our website to users when they are visiting other websites using adverts that are relevant to them. The adverts are shown on the websites you visit based on an analysis of your previous use of our website. The providers of marketing technologies use cookies when you visit our website for this purpose.

Resources from external websites

We integrate resources from external servers on our website. These include visible content (YouTube and EmbedSocial) as well as technical resources.

The technical resources are used to improve the performance and security of our website. When accessing these resources, the operator of the external server can see your IP address and/or certain peripheral data that are required to use the server of the external operator.

Note on the use of cookies

We use cookies, tags and similar technologies on the website to provide you with the best possible user experience and to help us improve the website. Cookies are text files that are downloaded onto your computer or mobile device when you visit a website or use an app.

Some of the cookies we use are necessary in order to provide certain functions on the website. We also use cookies to analyze the use of the website and receive information to optimize the website.

You can instruct your browser not to accept any cookies or to ask you each time before a cookie is set. You can also delete cookies from your device by using the relevant function in your browser. You can adjust the cookie settings for this page here.

Use of our social media channels

Our social media pages contain posts about the latest developments at Seven Music as well as the services we offer. Social media providers gather and analyze user data, such as the number of visitors and demographic details on the visitors to our company’s pages.

 We then receive analyses from social media providers based on this information. These only contain aggregated data or data that is sufficiently anonymized in another way. Only the respective provider can identify you based on the collected usage data. Please note the data protection information provided by the respective provider.

Use and optimization of our newsletter

If you sign up for our newsletter, we collect the information you send us. This includes general personal data such as first name, last name and e-mail address. We use analysis services to record and analyze the use of our newsletter. The analysis services gather and analyze user data, such as the number of newsletter recipients who open the newsletter or click on certain links. We receive evaluations based on this. They allow us to optimize our newsletter and provide you with content that may be of interest.

You can also notify us at any time that you no longer wish to receive our newsletter. Please use the unsubscribe link at the end of the newsletter to do so. If you click on this, we will no longer record or analyze your use of the newsletter.

Why we process your personal data and on what basis

We process your personal data primarily to provide information about our service offering and to provide, document and invoice our services in line with our contractual and statutory obligations.

We also process your personal data for the following purposes:

• Responding to your queries and communication with you
• Providing the website
• Analyzing and optimizing the use of the website
• Marketing and advertising
• Optimizing our posts on our social media channels
• Providing information about new developments at Seven Music and new services
• Fulfilling statutory obligations
• Enforcing legal claims

We have a justified interest in processing your personal data in line with the purposes outlines above. Some data processing is required so that we are able to fulfill our contractual obligations to you or our statutory obligations (e.g. data retention obligations). We process your personal data on this basis if and to the extent that the applicable data protection law requires a legal basis or justification with regard to the legality of the data processing in general or specific processing activities.

How we store and protect your personal data

We only store your personal data to the extent and for as long as this is required to fulfill the purposes described in this data protection statement or to fulfill statutory obligations.

In the interests of the integrity and confidentiality of the personal data, we take appropriate technical and organizational measures. Based on our risk assessment, we in particular implement access controls as well as procedures to regularly verify, assess and evaluate the effectiveness of the measures.

To whom do we pass on your personal data

To achieve the purposes set out in this data protection statement, it may be necessary to pass on your personal data to other companies. This includes the following groups of recipients:

• Internal units
• External service providers
• Authorities and tribunals (where applicable)

Place of processing

We primarily store and process your personal data in Switzerland and the EU. To achieve some of the purposes described, it may also be necessary to process your personal data in countries outside of Switzerland and the EU and therefore to send it to such countries. We send data to countries without adequate data protection laws on the basis of standard data protection clauses or statutory exceptions (e.g. this is required to fulfill a contract).

Your rights with regard to your personal data

You have the following rights with regard to personal data that relates to you:

• The right to receive information on which personal data we save concerning you and how we process this
• The right to issue or send a copy of your personal data in a common format
• The right to correct your personal data
• The right to delete your personal data
• The right to object to your personal data being processed

Please note that statutory requirements and exceptions apply with regard to these rights. As far as legally permissible, we may refuse your request to exercise these rights. Furthermore, you have the right to lodge a complaint to the responsible data protection supervisory authority.

How we may make changes to this data protection statement

We may make changes to this data protection statement at any time, in particular if we change the way we process data or if new legal provisions are put in place. The latest version can be found at https://sevenmusic.ch/en/data-protection/

 Last updated: July 2022